in full bloom booklet

category

typography, layout, print

year

2024

Green Fern
Green Fern
Green Fern

project brief

This project aimed to create an informational guide on our topic of choice. In Full Bloom is a guide that helps nature enthusiasts navigate the top botanical gardens in California. The content of the guide emphasizes the Fibonacci Sequence and its presence in nature, while the layout of the booklet follows the principles of the golden ratio. The golden ratio is consistently used as a design motif and grid. These considerations result in visual harmony and an engaging learning experience.

references

images

California Botanic Garden, pages: header (first, left), 9

San Diego Botanic Garden, pages: cover, endsheets, table of contents (left), 11

San Francisco Botanical Garden, pages: table of contents (right), 5, header (first, right), 7


content

https://sdbg.org/what-makes-us-a-botanic-garden/#:~:text=As%20defined%20by%20BGCI%2C%20%E2%80%9CBotanic,conservation%2C%20display%20and%20education.%E2%80%9D, page 2

https://www.kew.org/read-and-watch/what-is-a-botanic-garden, page 2

https://www.purdue.edu/hla/sites/yardandgarden/how-plants-are-named/#:~:text=Known%20as%20the%20%E2%80%9CInternational%20Code,is%20unique%20to%20each%20species, page 4

https://ucanr.edu/blogs/blogcore/postdetail.cfm?postnum=58074#:~:text=One%20of%20the%20most%20noticeable,are%20often%20consecutive%20Fibonacci%20numbers, page 6

https://www.cosmic-core.org/free/article-178-botany-the-geometry-of-plants-part-1-fibonacci-sequence/, page 6

https://gggp.org/, page 8

https://www.calbg.org/, page 10

https://sdbg.org/, page 12

©2025 by Camden Ho

camdenmho@gmail.com

©2025 by Camden Ho

camdenmho@gmail.com

©2025 by Camden Ho

camdenmho@gmail.com

©2025 by Camden Ho

camdenmho@gmail.com