polvopure packaging
category
package design, brand identity
year
2025
project brief
PolvoPure is a fictitious polvoron brand that draws inspiration from Filipino culture, offering a nostalgic taste that brings people closer to their roots, no matter where they are in the world. The brand is dedicated to delivering high-quality polvoron while embracing the core Filipino values of hospitality, unity, compassion, and generosity. The goal of this project was to design packaging for PolvoPure that reflects the brand's authenticity, timeless appeal, and nostalgic connection to Filipino culture.
process
I designed a custom dieline based on my product's dimensions. After several rounds of testing with cardstock and a laser cutter, the finalized dieline features a unique closure shaped like a polvoron cookie. Next, I began the sketching process, starting with the brand's logo, which I designed using simple shapes rather than using a typeface. After that, I sketched the packaging.
design elements
To represent the three flavors offered by PolvoPure, each package is colored to match the main ingredient of the flavor. The box for ube, a purple yam, is purple; the box for pinipig, green toasted rice grains, is green; and the box for classic is brown. All of the text in the packaging uses the typeface Co Headline.
